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Privacy Policy

Welcome to The Diamond Xpert Ltd (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, www.thediamondxpert.com, and use our services.

1. Information We Collect

When you interact with our website or make a purchase, we may collect the following types of personal data:

1.1 Personal Information You Provide to Us

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment information (processed securely by third-party payment processors)
  • Account login details (if you create an account)

1.2 Information Collected Automatically

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the site
  • Cookies and tracking technologies (see Section 7)

1.3 Information from Third Parties

We may receive personal data from third parties such as payment processors, analytics providers, or social media platforms if you interact with our content.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To process orders and deliver products, including managing payments, shipping, and order confirmations.
  • To improve our website and services by analyzing user behavior and enhancing customer experience.
  • To provide customer support and assist with inquiries, returns, and order tracking.
  • To send marketing communications if you have opted in to receive exclusive offers and updates.
  • To comply with legal obligations, including maintaining records for tax and regulatory compliance.

3. Legal Basis for Processing Personal Data

Under UK GDPR, we process your personal data based on the following legal grounds:

  • Contractual Necessity – To fulfill our obligations when you make a purchase.
  • Legitimate Interests – To improve our services and prevent fraud.
  • Consent – When you subscribe to our marketing communications.
  • Legal Compliance – When required by law.

4. Sharing Your Information

We do not sell your personal data. However, we may share it with:

  • Service Providers – Payment processors, delivery couriers, and IT support.
  • Legal and Regulatory Authorities – If required by law or for fraud prevention.
  • Business Transfers – In case of a merger, sale, or acquisition of The Diamond Xpert Ltd.

All third parties are required to process your data securely and in compliance with data protection laws.

5. Data Security & Retention

We take strict security measures to protect your personal data, including encryption, secure servers, and access controls.

We retain your data only as long as necessary for our legitimate business purposes or as required by law. Once no longer needed, it will be securely deleted.

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right to Access – Request a copy of your personal data.
  • Right to Rectification – Correct inaccurate or incomplete data.
  • Right to Erasure (‘Right to be Forgotten’) – Request deletion of your data.
  • Right to Restrict Processing – Limit how we use your data.
  • Right to Data Portability – Receive your data in a structured format.
  • Right to Object – Opt out of marketing communications at any time.

To exercise these rights, contact us at support@thediamondxpert.com.

7. Cookies & Tracking Technologies

We use cookies to enhance user experience and analyze website traffic. You can manage or disable cookies in your browser settings.

8. Marketing & Communication Preferences

If you subscribe to our marketing emails, you can unsubscribe at any time by clicking the “Unsubscribe” link in the email or contacting us.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before providing personal data.

10. Contact Us

For any questions regarding this Privacy Policy or your personal data, please contact us:

  • Email: support@thediamondxpert.com
  • Address: 7 Falcon Mead, Bicester OX26 6XE, United Kingdom

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

We reserve the right to update this Privacy Policy. Any changes will be posted here, and we encourage you to review it periodically.

Last Updated: 28/2/2025